Hello, I’m Sofia
A Swedish writer, multi-passionate creative, and certified coach. And a certified yoga teacher and life-long student.
I grew up in Luleå, a small town close to the polar circle, and now I live in Ystad in southern Sweden.
In between these places, I’ve travelled and lived all over the world, but these days I live a very slow and simple life in my new home town.
I’m a big fan of slow living and slow business, and my top values are freedom, creativity, curiosity, compassion, and integrity.
Some of my favourite activities include writing, drawing, painting, reading, yoga, hanging out with friends, having deep conversations, walking in nature, cuddling with dogs in the park, drinking strong coffee, daydreaming by a window, journaling and reflecting in solitude, listening to podcasts, researching topics of interest, taking courses, and learning new things.
When you work with me, you get a certified coach + creative person + solopreneur
I understand the unique challenges of being a creative human with big dreams and equally big fears, as well as the emotional rollercoaster of running a business on your own.
And I know what it’s like to battle with self-doubt, the inner critic, perfectionism, and imposter syndrome. I also know all about stress, overwhelm, and burnout.
But I’ve learned tools and techniques to deal with these things, and I would love to help you do the same.
As a coach, I help creative individuals and creative business owners move from stuck and overwhelmed to a state of calm, clarity, and confidence.
My work is about supporting creatives who want to live and work well, without burning out. People who crave a slower, gentler, and more intentional way of living and want to reimagine, redefine, and redesign their life and work.
In short, I want to help you feel better.
I maintain the strictest confidentiality and follow the ICF Code of Ethics.
Qualifications
I have trained with Optimus Coach Academy, one of the world's leading providers in ICF-accredited coach training. My diploma is accredited by three leading coaching organisations: the ICF (International Coaching Federation), the EMCC (European Mentoring and Coaching Council), and the AC (Association of Coaching).
Coaching
Associate Coach Diploma, Optimus Coach Academy (January 2025)
The Coaching Way, Tara Mohr (September 2024)
Yoga
200 h Therapeutic Yoga Teacher Training, Soma Yoga Institute (February 2024)
How I became a coach
Before becoming a coach, I was a freelance copywriter for +10 years, writing and translating marketing copy for international businesses. It was fun, creative, and very stressful. And in the end, I burned out and was signed off work for several months.
Of course, it’s never just one thing with burnout, so it was never just about the work and the freelance life. We don’t exist in a vacuum and the stress and pressure came from many directions for a long time, like a perfect storm.
It was during this period that I started to dive deep into the topic of stress and how it impacts our health, which led me to train as a yoga teacher and then as a coach.
I dove deep into topics like stress, psychology, the mind-body connection (or the fact that there’s no separation between the two), the nervous system, polyvagal theory, gut health, anti-inflammatory food, and more.
I wanted to understand how to heal myself and how to help other people feel better too – mentally, physically, and emotionally.
When I discovered coaching, I went from feeling stuck, stressed, and overwhelmed to having a deep sense of calm and clarity. And this experience made me want to become a coach too, so that I could help other people in the same way.
Coaching is pretty magical. If you show up and do the work, it will transform how you think, feel, and act – it’s a whole new way of being in the world.
Have you read my blog?
You can find my writing over on Substack, which is like a blog, newsletter, and lovely community all in one.
My hope is that anyone interested in living a creative life and living well will feel seen and supported there.