Hi, I’m Sofia

A Swedish writer and coach. And a certified yoga teacher, life-long student, and multi-passionate creative.

I grew up in Luleå in the north of Sweden, a small coastal town close to the polar circle, and now live in Ystad in the south (home of the famous fictional detective Wallander).

In between these geographical opposites, I’ve travelled the world and lived in lots of different places. I’ve studied film in Australia, worked in TV operations in London, and been a Divemaster in Borneo, where I spent my days diving with sharks, turtles, and other exotic creatures.

I value freedom, creativity, curiosity, compassion, integrity, and slow living + slow business.

My favourite activities include writing, drawing, painting, reading books, doing yoga (especially Yin Yoga), having deep conversations, laughing with friends, walking in nature, cuddling with animals, drinking strong coffee and daydreaming (preferably by a window), journaling and reflecting in solitude, listening to podcasts, researching topics of interest, taking courses and learning new things.

My work as a coach is about supporting creatives who want to live and work well.

I will help you design a life that reflects your values, prioritises your wellbeing, and makes space for the things that really matter to you. A life with more fun, freedom, and fulfilment.

In short, I want to help you feel better.

I maintain the strictest confidentiality and follow the ICF Code of Ethics.

Why work with me?

As a fellow artist and creative solopreneur battling self-doubt, imposter syndrome, and the inner critic (or inner jerk) for 45 years, I get the ins and outs of it all.

I understand the unique challenges of being a creative human with big dreams and equally big fears, as well as the emotional rollercoaster of running a business.

Before becoming a coach, I was a freelance copywriter for +10 years, writing and translating marketing copy for international businesses. It was fun, creative, and… very stressful. And in the end, I burned out and was signed off work for several months.

It was during this time that I started to dive deep into the topic of stress and how it impacts our health, which then led me to train as a yoga teacher and a coach. I wanted to understand how to heal myself and how to help other people feel better too – mentally, physically, and emotionally.

When I discovered coaching, I went from feeling stuck, stressed, and overwhelmed to having a deep sense of calm and clarity. And this experience made me want to become a coach too, so that I could help other people in the same way.

Coaching is pretty magical. If you show up and do the work, it will transform the way you think, feel, and act. It’s a whole new way of being in the world.

Qualifications

Yoga

200 h Therapeutic Yoga Teacher Training, Soma Yoga Institute (February 2024)

Coaching

Associate Coach Diploma, Optimus Coach Academy (currently training)

The Coaching Way, Tara Mohr (September 2024)

I have completed The Coaching Way with Tara Mohr and am currently training with Optimus Coach Academy, one of the world's leading providers in ICF accredited coach training. My diploma is accredited by three leading coaching organisations: the ICF (International Coaching Federation), the EMCC (European Mentoring and Coaching Council), and the AC (Association of Coaching).

I also have a Bachelor of Communication from Griffith University in Brisbane, Australia (majoring in Film & Media and Screen Production), a Diploma in Screenwriting from The Institute of Higher TV Education in Sweden, and have studied Swedish and English.

Have you read my Substack?

You can find my writing over on Substack, which is like a blog, newsletter, and lovely community all in one.

It’s a place for me to explore the things I’m endlessly fascinated by, like the creative process, psychology, wellness, philosophy, the art of living, and being a human in this world.

If you’re a writer, artist, maker, storyteller, or multi-passionate creative, you might like this space. My hope is that anyone interested in living a creative life and living well will feel seen and supported there.

  • Burnout, Emily Nagoski & Amelia Nagoski

  • The Secret Language of the Body, Jennifer Mann & Karden Rabin

  • When the Body Says No, Gabor Maté

  • The Mindful Body, Ellen Langer

  • The Body Keeps the Score, Bessel Van Der Kolk

  • Flourish, Martin Seligman

  • Atomic Habits, James Clear

Helpful resources

Maybe you’ve experienced stress, burnout, or chronic illness? These are some of my favourite books for anyone who wants to feel and live better.